The airline case study aimed to deepen my understanding of user experience and uncover the specific steps users take when purchasing a flight online. The research laid the foundation for building the case study, and the analysis stage highlighted key pain points crucial for redesigning an airline website.
Prototyping was implemented to translate assumptions and analyses into an interactive mock-up, capturing user observations, comments, and challenges during the online booking process. The feedback obtained proved valuable and can be integrated into a finalized mid-fidelity prototype, to be tested with a larger user base in the next phase.
Overall, I consider this experience a comprehensive practice that immersed me in a real-world scenario, allowing me to apply my research, analysis, and design skills. It pushed me to delve deeper into analysis techniques, adapt to new learning methods, and communicate effectively with users beyond my social circle.
While I am content with the results, I wish to extend testing to a broader user audience and conduct in-person usability tests. Interviewing a stakeholder from an airline or extreme users would have added more perspectives and enriched the research further.