Designing a new visual identity for a Colombian risk management firm. It had to attract corporate clients, while also capturing the company's Caribbean spirit and focus on fostering safe business growth.
The company needed to project an enticing appeal to corporate clients while also capturing the Caribbean essence of its location, nestled by the sea.
The logo, resembling a blend of a butterfly and a boat shape, subtly conveys the concept of a quest journey. It effectively communicates the company’s values while establishing a powerful brand presence in the market.
To further extend this brand identity and effectively communicate their message to a wider audience, I developed a suite of collateral assets. These materials included a service brochure, business cards, a letterhead template, event flyers, and letter envelopes.
This ensured a consistent brand experience across all communication touchpoints.Ultimately, this comprehensive branding strategy provided the company with a strong foundation to embark on their exciting Caribbean adventure.
